Dara Epstein, Executive Director
In 2005, I graduated from New York University with a Bachelor of Music degree and a solid liberal arts education. Throughout my four years as an NYU student, I held long-term babysitting positions for several wonderful families – including an intensive summer when I lived in the Hamptons and babysat for ten different families. After graduating from NYU, I moved to Rome for a year, studied 19th century Bel Canto opera technique in Naples, and – of course – babysat for two incredible families.
Prior to moving back to New York, I spent the entire summer searching for a babysitting position. After talking with over three hundred families and interviewing with about forty, I finally decided on a most incredible family – a family that ultimately inspired the development of SmartSitting and helped shape the company we are today.
In 2014, in conjunction with the Tory Burch Foundation, I graduated from the Goldman Sachs 10,000 Small Businesses program. This was an invaluable opportunity to work with 32 other female-owned businesses, learn and grow from each other, and join the larger 10,000 Small Businesses community.
Because of my remarkable experiences babysitting in New York and beyond, I have a profound understanding of the needs of parents – New York City parents in particular – and of babysitters. This asset is invaluable in helping both sides shape expectations, navigate the family-caregiver relationship, and create a positive and happy work-life balance for everyone. I look forward to playing “matchmaker” with many families and babysitters for years to come!
Suzie Zeldin, Director of Operations
I am a New York University graduate with a Bachelor’s Degree in English and American Literature. Ever since I can remember, I have had a fondness for organization, coordination and imaginative play. As a child growing up in Brooklyn, I ran a “Friends Forever” club (with weekly meetings and dues!) and put on plays in my parents’ garage. I always had a project (or five) to work on and the energy to do them all. Luckily, not much has changed!
After convincing my family that it would be a crying shame to ship me off to law school, I buried myself in case files and documents at Constantine-Cannon, a litigation firm that taught me to cross my t’s and dot my i’s in every which way possible. A year later, I became an Account Executive at DDB Worldwide and Kirshenbaum Bond & Partners, where I worked on major advertising campaigns for clients such as Subaru of America, Mohegan Sun, Avon and Wyndham Hotels and Resorts. Finding ways to impress our clients by going above and beyond expectations always excited me, but my passion for small business eventually won out and I left to pursue my own venture – my indie-pop band, The Narrative.
Though my band is doing well and keeps me busy, I joined SmartSitting because I was so impressed with the company and felt I could use my corporate advertising background to help bring the business to the next level. I look forward to finding ways to make SmartSitting better and better every day and enjoy every interaction with the families and babysitters in our network.
Lindsay Cohen, Director of Recruitment
I am a graduate of Bowling Green State University in Ohio, where I majored in International Studies and Spanish. A week after graduating, I jumped on the chance to move to the city and take advantage of exciting job opportunities. I could not be more comfortable with the fast-paced city lifestyle and I find working with SmartSitting to be an absolute pleasure.
After moving to NYC, I fulfilled a year of service with AmeriCorps, leading my own group of first-graders in an after school arts program. The program, much like SmartSitting, emphasizes the importance of keeping children engaged and learning as much as possible. I have officially declared this my mission in the real world and I enjoy meeting great, new SmartSitters who share this passion. In the future, I hope to attend graduate school to explore further careers in youth-centered organizations.
Through babysitting, tutoring, and volunteering with Big Brothers, Big Sisters, I have gained experience all across the board, from infants to teenagers, and from special needs to multiples. I even traveled to Mexico to volunteer with both toddlers and retirees, dealing with language and cultural differences. I feel that every experience has been positive; I see children learning and growing and I can’t help but notice that I have grown tremendously as well. I used to be the neighborhood babysitter and local lifeguard, but now I am also a group teacher, mentor, international volunteer, and SmartSitter / Director! I can’t exclude my many years as a barista either, because I certainly owe a lot of my energy to coffee!
When I am not working, I dabble in photography, watch documentaries, venture about the city as a “culinary tourist,” or simply curl up with my two cats. At some point, (possibly with motivation from the kids I work with and the amazing, talented SmartSitters I meet) I hope to pick up a lot more of the unique hobbies I once started, such as learning hula hoop tricks or putting an artistic touch on old furniture!