Your Profile Is Your Introduction.
Make It Unforgettable.

Punctual and professional babysitter who also happens to be a neat freak.

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Manhattan-based theater-lover ready to recreate Hamilton in your living room!

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Athletic and outdoor-loving nanny ready for a Central Park adventure!

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Experienced Infant-Nanny frequently referred to as "The Baby Whisperer."

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Punctual and professional babysitter who also happens to be a neat freak. < > Manhattan-based theater-lover ready to recreate Hamilton in your living room! < > Athletic and outdoor-loving nanny ready for a Central Park adventure! < > Experienced Infant-Nanny frequently referred to as "The Baby Whisperer." < >

You Know You're Great at What You Do

You've soothed crying babies at 2am. You've turned rainy afternoons into magical adventures. You've earned the trust of countless families. You have stories that would make parents feel instantly confident in you.

But here's the challenge:

How do you convey all of that warmth, experience, and authenticity in a single profile page?

It's not easy. You might find yourself staring at a blank screen, wondering what to say. Maybe you've written something, but it feels generic, like it could describe anyone. Or perhaps you've shared your experience, but it isn’t connecting with families.

The Real Problem

Generic profiles are everywhere. When families scroll through pages of caregivers who all sound the same ("loving," "responsible," "experienced", etc!) they can't tell who you really are. They move on and you miss out on families who would have been perfect for you.

If you’re not getting the bookings you deserve, it’s not because you're not qualified, but because your profile isn't showing families the real you.

We've Been There, and We Can Help

We get it. Presenting yourself on paper (or screen) is hard. It's vulnerable. You're more than a list of certifications and job titles! You're someone who brings joy, safety, and peace of mind to families. That deserves to be seen.

We've spent years working with thousands of babysitters and nannies just like you. We've seen which profiles lead to confident bookings and which ones get overlooked. We've learned what families really need to see to feel that instant "yes, this is the person for us."

And we've created a simple system to help you shine.

Your 4-Step Profile Plan

Creating a profile that gets you hired doesn't have to be overwhelming. Follow these four steps, and you'll have a profile that feels authentically you and attracts the right families.

  1. Choose Photos That Build Trust

Your photos are the first thing families see. They need to show warmth, professionalism, and authenticity all at once.

  • One professional main photo (shoulders or waist-up, genuine smile, clean background)

  • At least 3 additional photos showing your personality and values

  • Natural lighting, no filters, recent photos only

→ See our complete photo guide with examples

2. Write a Short Headline That Captures You

This one-sentence snapshot appears at the top of your profile. It should immediately communicate who you are.

Format: Adjective + role + one memorable trait or skill

Examples:

"Energetic and playful nanny with over 10 years of experience."

"Calm and caring sitter who helps kids feel safe and confident."

"Education-focused nanny who fosters curiosity and kindness."

  • Keep it under 120 characters

  • End with a period

  • Use sentence case (capitalize first word only)

  • No emojis or quotation marks

3. Craft Your Bio (150-200 Words)

This is where families learn your story. Write like you're introducing yourself in person, using a warm and conversational tone.

Paragraph 1: Background & Motivation (2-3 sentences)

  • Where you're from or what you studied

  • What drew you to childcare

  • One value that shapes your approach

Paragraph 2: Experience & Skills (4-5 sentences)

  • Ages and number of children you've cared for

  • Your specific roles and responsibilities

  • Certifications or special training

  • How you work with parents

Paragraph 3: Personality & Connection (2-3 sentences)

  • How families describe you

  • Activities you enjoy with kids

  • Your childcare philosophy

  • A warm closing line

Pro tips:

  • Write in first person ("I've worked with...")

  • Include specific examples ("I cared for twins for 5 years")

  • Show, don't just tell ("I love creating art projects" vs. "I'm creative")

  • Be conversational but professional

  • Avoid buzzwords without backup ("dynamic," "passionate")

4. Format Your Education & Experience

Clear, consistent formatting helps families quickly understand your background.

Completed Education Format:

New York University
Bachelor of Arts in Psychology

In Progress Education Format:

New York University
Relevant Coursework towards Bachelor of Science in Nutrition

  • Use "Bachelor of" not "Bachelor's"

  • Always include "in" before field of study

  • No graduation years needed

  • If you

Experience Format:

After-School Babysitter
Brooklyn, New York
Sep, 2015 – May, 2016
One girl, age 6

  • Use approved job titles (Part-Time Babysitter, Full-Time Nanny, etc.)

  • Include children's ages (use "age" or "ages," never "yrs")

  • For under 4 months, use "newborn"

  • For 4-12 months, use "6 months," "10 months," etc.

💡 Quick Tips

Be Specific: "I cared for twins for 5 years" is better than "I have lots of experience."

Show, Don't Just Tell: Instead of "I'm creative," say "I love creating art projects and outdoor scavenger hunts."

Keep It Conversational: Write like you're talking to a parent at a coffee shop, not sending a resume.

Proofread: Ask a friend to read it or read it aloud to catch any awkward phrasing.

Questions? The Always On team is here to help you every step of the way. Just reach out at team@smartsitting.com.

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